This in-store experience was meant to bring the fun and excitement of the New Balance 574 online customization to the in-store experience of their flagship Foot Locker location in Times Square. The footprint provided was approximately 2' x 2' around a structural pillar. This concept catches the attention of shoe shoppers from a distance of 30' with a dazzling spinning shelving unit of 574 shoes. The rows of colors align, spin, and realign to create an eye-catching display that illustrates the variety of colors and possibilities one can customize their 574 with. The interactive section of the kiosk houses two 46" 1080p touch screen displays as well as two hands-on areas stocked with fabrics and leathers of the shoe.
ACD / Interface design: John Preskitt
The user is presented with an analog desktop where they can flip, rotate and move their shoe around to customize.
A simple touch-drag-release action allows the user to select colors easily.
Inspiration boxes help spark color themes and makes the customization process fun.