The Ask: Create a new way for consumers to engage with and keep New Balance top-of-mind as the leader for good form running.
The Deliverable: Create a custom Pandora station in connection with an Apple Watch app that positions New Balance as the company who knows good form running and is a consumer's go-to company regarding this new trend.

Custom Pandora® stations will cast songs with 45, 90 or 180 bpm.

Cadence Keeper plays a pace pulse sound over music and the app visualizes the pulses in time with the music. The Form Guide displays how close or far you are from the optimal steps-per-minute.

Apple Watch app offers a smaller format to run with but with the same functionality.

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