The Ask: Create a national activation for Ben & Jerry's that increases sales during summer months.
The Deliverables: Design social media content as well as a Snapchat lens that engages users and gets them to keep Ben & Jerry's top of mind as the leader for fun, refreshing snacks.
Microsite design lets users input their location and see if their city/area is "extra hot". If it is, they are redirected to a page to redeem a digital coupon they bring into Ben & Jerry's scoop shops.
Instagram posts and custom Snapchat lens
Back to Top